Self-Made Millionaire Says Buying GTA 6 Saves You $5,000

British self-made millionaire, entrepreneur, and social media educator Mark Tilbury put out a video giving what he called the most sound financial advice of 2026: buy GTA 6. According to him, the game will save you a big chunk of change.

“GTA 6 costs $99.99,” he said, focusing on the Ultimate Edition rather than the standard edition. He calculated that if it takes 80 hours to complete, the cost is only $1.25 per hour of fun, dropping to 50 cents an hour when side missions and exploration are included. Comparing this to going out, where one could easily spend $100 in a single night, Tilbury concluded that buying GTA 6 actually saves you $5,000.

While the video is obviously tongue-in-cheek and not actual financial advice, it makes a fair point about the value proposition of the game—an investment in time. This concept suggests that publishers hope GTA 6 sets a new precedent for game pricing due to its immense size and scale. The article notes that the game appears to be something playable for hundreds of hours, even before considering GTA Online.