GTA 6 Fans Think Rockstar Games Is Shooting an Elaborate and Expensive Live-Action Trailer in Miami

Eagle-eyed Rockstar fans have noticed camera crews recording convoys of flashy GTA 6-themed cars in Miami, creating speculation over a new live-action trailer. Rockstar Games has been conquering the city of Miami over the last few weeks as it ramps up to the release of GTA 6, which is set in a fictional version of Miami called Vice City. As a result, Rockstar has plastered all kinds of ads around the area, sent in a Vice City blimp to fly over Florida, and announced unique celebrations like a Vice City-themed NBA game with the Miami Heat in November. It's an unprecedented marketing campaign that has quite literally turned the city into a real-life version of GTA's universe. With that said, there appear to be a variety of things happening right under Miamians' noses without much explanation. Fans have started noticing exotic sports cars driving around the city in convoys, sometimes joined by a camera crew. These aren't just ordinary cars, as they're modified to resemble ones from the GTA series. In some videos and photos posted by fans, you can see in-universe car brands such as Grotti (a parody of Ferrari) and Emerus (a parody of McLaren) on some of the vehicles that are zooming around.

There is a widespread belief online that Rockstar intentionally released the latest trailer significantly earlier in order to release another GTA 6 video, filmed in real life, before the game's launch. Over the past two days, high activity has been observed in Miami: camera operators are working there, and GTA 6 advertisements have been placed. For example, there are graffiti pieces that do not mention GTA 6 but simply read "Vice City." The same inscription, "Welcome to Vice City," is also present on the stadium. Presumably, all of this was done not only as part of a PR campaign but also to film the main trailer against a backdrop of streets that will be identical to the locations in GTA 6: the same advertising billboards, graffiti, and cars with similar license plates.

Some fans speculate that Rockstar is shooting a live-action GTA 6 trailer and will utilize some of the real ads around the city to highlight the fact it has created a real-life version of Vice City. As of right now, Rockstar hasn't addressed any of this advertising, and has instead let it speak for itself. Either way, this is some next-level marketing and shows Rockstar is sparing no expense. GTA 6 will release on November 19 for PS5 and Xbox Series X|S.