Rockstar Mods Real Life Vehicles to Look Like GTA 6 Cars Before Driving Them Through Miami

Rockstar’s wild marketing push for GTA 6 is well underway, with the latest seeing modded cars cruising around Miami. The GTA 6 developer pimped out some real-world vehicles to look like their in-game counterparts and showed them off around The Magic City. The cars rocked Leonida license plates — the plates you’ll see in the game’s fictionalized Florida — and drove around in a tight convoy, with a VCPD-liveried Lamborghini police vehicle in the mix. There was also a McLaren, kitted out to look like a real life Progen Emerus. Other looks included real-life takes on the Cheetah, the Coquette D10, the Tempesta, and the Manana.

Rockstar Games appear to be marketing GTA VI in Miami with a street car showcase, featuring Leonida licence plates and a VCPD-liveried Lamborghini. Social media sentiment is mostly positive, with players impressed by the creativity of GTA 6’s launch marketing. The scale of the event has been described as a step up from what we usually see from triple-A studios, and more over the top than any movie promotion in recent years.

The marketing machine continues to build momentum leading up to the game's release on PS5 and Xbox Series consoles on November 19. Rockstar developers have previously traveled across Florida on GTA 6 research trips to portray the state as authentically as possible in its satire-laden recreation of Miami and the surrounding areas, demonstrating a massive level of commitment to the launch promotion.